Create Interactive Demos that Convert, Always.
Book a Demo

Decoy effect

What is decoy effect in product marketing? 

The decoy effect occurs when the introduction of a third, less attractive option influences decision-making in favor of a more expensive or profitable option. It can be leveraged to steer customers towards specific products or pricing plans in SaaS marketing

Latest posts

Our Blog

6 min read

The Power of Interactive Product Demos - Benefits, Steps, and Examples

Discover the potential of interactive product demos. Explore benefits, implementation steps, and real-world examples.
Read post
5 min read

Best PLG Examples: SaaS Companies Doing Product-led Growth Right

Want to know the best PLG examples in SaaS? Here are 5 great examples of product-led growth and how to do it right.
Read post
8 min read

PLG Marketing: Everything You Need to Know to Get Started

Discover the proven strategies, expert insights, and practical tips you need to achieve sustainable growth using PLG marketing.
Read post