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Cognitive load

What is cognitive load in product marketing? 

Cognitive load refers to the mental effort consumers require to process information about a product or service, affecting their decision-making and purchase behavior. Marketers can enhance customer engagement, improve conversion rates, and foster positive brand perceptions by minimizing cognitive load through clear messaging, intuitive design, and streamlined user experiences. 

Understanding cognitive load also guides the development of user interfaces, content, and marketing materials that align with customers' cognitive capabilities, ensuring a seamless and compelling experience.

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