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A Simple SaaS Product Marketing Glossary to Breakdown all Technical Jargon for PMMs

We understand how difficult it is to learn all the current and evolving sales and marketing terms and nomenclature. But that’s no excuse for you to stop learning. That’s why we did all the homework and created this cheat sheet, aka glossary, for you to refer to all the key terms, abbreviations, and jargon.

A
A/B Testing
Acquisition
Advocacy program
Alpha Testing
Annual recurring revenue (ARR)
Annual recurring revenue (ARR)
B
Behavioral segmentation
Benchmarking
Beta testing
Bottom of the funnel (BoFU)
Brand identity
Buyer persona
C
Case study
Churn
Cognitive load
Cohort analysis
Competitive intelligence
Competitive landscape
Competitor battlecards
Consumer psychology
Conversion
Core competency
Cross-sell
Customer Journey Map
Customer Lifetime Value (CLV)
Customer acquisition cost (CAC)
Customer advisory boards (CABs)
Customer onboarding
Customer research
Customer satisfaction score (CSAT)
D
Deal velocity
Decision paralysis
Decoy effect
Demand Generation (Demand Gen)
Demographic segmentation
E
Engagement
F
FOMO
Framework
Free Trial
Freemium
Funnel acceleration
G
Gap analysis
Geographic Segmentation
Go-to-market (GTM)
Go/No-Go Criteria
H
Human-centered design
I
Ideal Customer Profile
In-app demos
In-app messaging
Integrated Marketing
Interactive product demo
J
JTBD
K
KPIs

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