What is competitive landscape?
Competitor landscape encompasses identifying and analyzing a company's competitors within a specific industry, including their strengths, weaknesses, market share, and strategies. Understanding the competitive landscape allows marketers to identify opportunities, anticipate threats, and adjust their strategies to gain a competitive edge.
How to do a competitive landscape analysis?
Research competitors' products, pricing strategies, market positioning, customer feedback, and technological advancements to gain insights into competitive advantages and market trends. This analysis can be supplemented with tools like SWOT analysis, Porter's Five Forces, and market share data to comprehensively understand the competitive landscape.
How to present competitive landscape?
Use visual aids such as charts, graphs, and comparative tables to illustrate competitors' market position, strengths, weaknesses, and opportunities. This visual representation helps in internal alignment and supports strategic decision-making by highlighting areas for differentiation and competitive advantage.