What are competitor battle cards?
Competitor battle cards are concise profiles detailing competitors' strengths, weaknesses, key selling points, and differentiators. They aid sales teams in understanding how to position their product against competitors effectively.
By providing easily digestible information, battle cards empower sales representatives to engage in more informed and persuasive conversations with prospects and customers, enabling them to address objections, highlight unique value propositions, and ultimately win more deals.
Why do product marketers need competitor battle cards?
Battle cards assist in tailoring sales pitches, understanding market positioning, and countering competitors through informed and strategic decision-making.
They also serve as valuable resources for product development, marketing, and competitive strategy, ensuring a holistic understanding of the market landscape and competitors' offerings.