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What is conversion rate? 

Conversion rate is the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or filling out a form. Analyzing and optimizing conversion rates is crucial for improving marketing effectiveness, user experience, and revenue generation. 

By tracking and analyzing conversion rates across different touchpoints and customer segments, marketers can identify conversion barriers, optimize conversion funnels, and enhance overall marketing performance.

How to calculate conversion rate? 

Conversion rate = (Number of conversions/ Total number of visitors) * 100

What is a good conversion rate in SaaS marketing? 

A good conversion rate in SaaS marketing typically ranges from 2% to 5%, although this can vary based on industry benchmarks, business objectives, and the specific context of the conversion action.

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