Create Interactive Demos that Convert, Always.
Book a Demo

Customer Lifetime Value (CLV)

What is CLV?

CLV is the predicted net profit attributed to the entire future relationship with a customer, considering their average purchase value, purchase frequency, and lifespan as a customer. By understanding and optimizing CLV, marketers can drive customer-centric strategies, optimize acquisition costs, and enhance long-term profitability and customer lifetime value.

How to calculate CLV?

CLV = (Average purchase value * Purchase frequency) * customer lifespan
Latest posts

Our Blog

6 min read

The Power of Interactive Product Demos - Benefits, Steps, and Examples

Discover the potential of interactive product demos. Explore benefits, implementation steps, and real-world examples.
Read post
5 min read

Best PLG Examples: SaaS Companies Doing Product-led Growth Right

Want to know the best PLG examples in SaaS? Here are 5 great examples of product-led growth and how to do it right.
Read post
8 min read

PLG Marketing: Everything You Need to Know to Get Started

Discover the proven strategies, expert insights, and practical tips you need to achieve sustainable growth using PLG marketing.
Read post