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Gap analysis

What is gap analysis in product marketing?  

Gap analysis in product marketing involves assessing the disparity between a company's current performance and its desired objectives. It helps in identifying areas where a company is falling short of its goals and provides insights to bridge the gaps.

How to do a gap analysis?  

  • Identify the areas to be analyzed, such as sales performance, customer satisfaction, or market share.
  • Measure the current state and compare it to the desired state or industry benchmarks.
  • Analyze the gaps and develop strategies to address them, such as product improvements, marketing adjustments, or customer experience enhancements.
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