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Go-to-market (GTM)

What does GTM mean in product marketing? 

GTM refers to the strategic process of bringing a new product to market, encompassing product positioning, pricing, distribution, and promotional strategies.

What is a GTM strategy? 

A GTM strategy outlines the approach for launching and promoting a product to target markets, encompassing market segmentation, competitive analysis, and channel selection.

Why does GTM matter for PMMs? 

GTM strategies guide product launches, ensure market alignment, and drive customer acquisition, revenue growth, and market share expansion.

This detailed information will provide SaaS product marketers with a comprehensive understanding of these crucial concepts.

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