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What is JTBD framework in product marketing? 

The Jobs-to-be-Done (JTBD) framework focuses on understanding the functional and emotional "jobs" that customers "hire" a product to do, helping in product positioning and innovation.

How to write JTBD? 

Write JTBD by identifying the core functional and emotional needs that customers seek to fulfill when using a product or service.

How is the JTBD framework used in targeting? 

The JTBD framework is used in targeting by aligning marketing messages and product features with the specific jobs that customers are trying to accomplish, resonating with their needs and motivations.

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