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What is churn rate? 

It's the percentage of customers who discontinue using a product or service within a specific time frame. It is a critical metric for SaaS companies, as high churn rates can significantly impact revenue and growth. 

Analyzing churn rates over various customer segments and periods provides insights into factors influencing customer attrition, facilitating targeted strategies for retention and customer success initiatives.

How to calculate churn rate? 

Churn rate = Number of customers lost during a specific period/ the total number of customers at the start of the period *100
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