What is a core competency? 

Core competency refers to a company's unique strengths and capabilities that differentiate it from competitors and provide a competitive advantage. By identifying and leveraging core competencies, product marketers can position their offerings effectively, drive innovation, and create sustainable differentiation in the market.

Why do product marketers need to know about core competency? 

Product marketers need to know their company's core competencies to effectively position and market their products, leveraging these strengths to create value and differentiation in the marketplace. 

Understanding core competencies also guides product development, competitive positioning, and strategic partnerships, enabling companies to capitalize on their unique strengths and capabilities.