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Customer advisory boards (CABs)

What is a CAB? 

A CAB is a group of customers who provide a company with feedback, insights, and guidance, often representing the broader customer base. By engaging with CABs, product marketers can gather actionable feedback, validate product roadmaps, and foster collaborative relationships with key customers, driving product innovation and enhancing customer satisfaction and loyalty.

Why does it matter in product marketing?

CABs matter in product marketing as they offer valuable perspectives for understanding customer needs, validating product roadmaps, and fostering customer loyalty through engagement and collaboration. 

By leveraging the insights and advocacy of CAB members, companies can align their product strategies with customer needs, drive customer-centric innovation, and build strong, long-term customer relationships.

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