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Demographic segmentation

What is demographic segmentation? 

Demographic segmentation involves categorizing a market into smaller groups based on demographic variables such as age, gender, income, education, occupation, and more. This segmentation approach helps SaaS product marketers understand their diverse customer base and tailor marketing strategies to specific demographic segments.

Types of Demographic Segmentation 

  • Age: Targeting different age groups based on their unique needs and preferences.
  • Gender: Crafting marketing messages that resonate with specific genders.
  • Income: Tailoring pricing and promotional strategies based on income levels.
  • Education: Creating content that aligns with the educational backgrounds of the target audience.
  • Occupation: Designing products and marketing campaigns that cater to specific professions.

Demographic segmentation examples in B2B SaaS marketing  

  • Targeting enterprise-level businesses with high-revenue products.
  • Tailoring marketing content for IT professionals in the technology sector.
  • Crafting pricing plans suitable for startups and small businesses.
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