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In-app messaging

What is in-app messaging? 

In-app messaging involves delivering targeted and contextual messages within the SaaS application to communicate with users, provide updates, and encourage specific actions.

Why does in-app messaging matter for SaaS marketers? 

In-app messaging allows SaaS marketers to engage users at key moments, drive feature adoption, gather feedback, and deliver personalized content within the application, enhancing the overall user experience.

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