8 “Request a Demo” Page Examples and Best Practices for SaaS Websites

8 “Book a Demo” Page Examples and Best Practices for SaaS Websites - Rivia.ai

 min. read
September 25, 2023
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Suppose a high-intent visitor lands on your website, scrolls through different pages to read your blogs, case studies, FAQs, and finally lands on the “Book a demo” page! 

As a product marketer, what do you want them to do the most? 

Let me guess: you want them to click that “Book a demo” button! 

But how often does that happen? 

According to Capterra, the website visitor-to-lead conversion rate is only 7%. And by “lead,” we mean the visitors who fill out the demo request form. 

Conversion is at the top of every product marketer’s mind. While product marketers try out multiple ways to increase website conversion rate, they often miss out on optimizing the demo page. 

This article will list some highly converting request demo page examples and best practices. So, let’s begin! 

What is a “Request a Demo” Page? 

A demo page typically focuses on generating more product demo requests. This page bridges the gap between just another website visitor and a high-intent lead interested in exploring your product by clicking the “Request a demo” CTA. 

A typical “Request a demo” page looks like this:

Scalenut product demo

The most common elements of a “Request a demo” page include: 

  • A clear and concise copy  
  • A demo request form 
  • A relatable CTA

But is that all? Not really. We can add more elements to this mage to increase its chances of conversion. More on this in the next sections. 

Why does a “Request a Demo” Page Matter in SaaS? 

You know what we feel? SaaS brands should focus more on interactive product demos. Interactive product demos are live product tours that empower customers and let them explore the product at their own pace. 

That being said, “Book a demo” pages matter a LOT in the SaaS industry. Here’s why:

Importance of Request a demo page
  • Communicating Product Value: A demo page allows you to showcase the value and capabilities of your SaaS product firsthand. Seeing the product in action is often more convincing for potential customers than reading about it. They want to know how it can solve their pain points and improve their workflow.
  • Convert visitors into leads: The "Request a Demo" page is a lead generation magnet. It encourages interested prospects to provide their contact information in exchange for a personalized product tour. This is a valuable opportunity for SaaS marketers to capture and nurture leads through the sales funnel.
  • Collect data on high-intent prospects: Each demo request provides valuable data about potential customers. Your sales team can use this data for follow-ups, segmentation, and refining your marketing strategies. It enables you to understand your audience and their needs better.
  • Increase the probability of conversion: Analyzing the performance of your "Request a Demo" page can help you refine your messaging, design, and user experience. This ongoing optimization can boost conversion rates, leading to more qualified leads and sales.

8 Request a Demo Page Examples from Top SaaS Brands 

Hopefully, by now, you have a clear idea of WHY you should take good care of your “Request a demo” page. 

Now, let’s get to some “Book a demo” page examples to show you how SaaS brands are doing this: 

1. Pendo.io 

SaaS onboarding tool Pendo has a concise and engaging “Request a demo” landing page that we liked.

Why is this page on our list? 

  • The copy of this page is personalized and to the point. It doesn’t bite around the bush.  
  • The demo request form is small, and you don’t need to put in a lot of details 
  • There is a customer testimonial that adds a trust element for the prospects 
  • The demo page provides you with contact details of the Bigin team, and this shows that it values customers’ needs
Bonus! Pendo has an interactive product tour as well. So, if you are not ready to schedule a customized product demo, this platform takes you through a self-guided product demo to give some context around its features and benefits.
2. InFeedo

Employee engagement platform InFeedo ranks second in our list of best “Book a demo” pages.

InFeedo Demo page 1
InFeedo Demo page 2

Why is this page on our list?

  • Notice how direct the title is! It says, “Save 73% of HRBP bandwidth”. This is a clear example of no BS discussion, straightaway setting the expectation clearly for the potential users.  
  • InFeedo’s product is privacy sensitive, and hence, this brand carefully highlights that it is GDPR, CCPA, SOC2 compliant. You don’t want to hold back the audience simply because they are not sure about the security measures you opt for 
  • And finally, InFeedo adds customer logos to the blog and goes one step ahead to add video testimonials of customers to solidify the trust factor.
3. Leadfeeder 

The next name on our list of best demo request pages is - Leadfeeder. This demo page stands out to us for its simplicity.

leadfeeder demo page

Why is this page on our list? 

  • Leadfeeder emphasizes on the “Free Demo” fact and that can actually be a game-changer  
  • The demo request form is as simple as it can get  
  • There are too many social proof factors like reward badges and customer logos to build trust  
  • The copy is brief and promotes Leadfeeder’s value proposition in the simplest way possible
4. Hootsuite 

Social media management platform Hootsuite’s product demo page is also something product marketers can look up to.

Why is this page on our list? 

  • The headline and messaging of the page distinctly highlight the value proposition of the tool for its target users  
  • The demo request form only includes targeted questions 
  • The “book a demo” page also includes customer logos and a range of customer testimonials to add social proof
5. Lattice

People management platform Lattice capitalizes on clarity, which is why it has one of the best demo request pages.

Lattice demo page

Why is this page on our list?

  • Lattice goes for “show don’t tell” approach and adds a short video tutorial to the book a demo page. We feel adding an interactive product demo to this page would have added more edge. Mainly because video tutorials educate the prospects, interactive demos let them explore the tool. Read more on this.  
  • Of course, there are G2, and Capterra ratings. Additionally, there is one of the top customer testimonials to solidify the social proof. 
6. Respond.io 

We admire the comprehensive “Book a demo” page from Respond.io.

Respond.io book a demo page

Why is this page on our list? 

  • We love how this SaaS brand has carefully listed its major features in the demo page  
  • The reward badges and ratings add an edge 
  • There are also the logos of top customers 
  • And finally there is a simple demo request form
7. ActiveCampaign 

Email marketing platform ActiveCampaign is also on our list of best demo request pages.

ActiveCampaign book a demo page

Why is this page on our list?  

  • The headline is an instant attention grabber. It says “we would love to show you around”, it is as casual as it can get, and that’s exactly why it works  
  • There is an infographic of the product workflow that gives us a sneak peek into the solution 
  • It sets the expectation right as the page lists down what all to expect from the product demo 
  • The G2 leader badges also make a difference
8. Lusha

B2B database software Lusha is the final name in our list of best demo request pages.

Lusha demo page

Why is this page on our list? 

  • We love how simple yet visually compelling this demo request page is. “Simple” because no over-the-top design elements can complicate the page. Rather all that white space is making navigation easier.  
  • The content structure is plain and neat. Suppose you are confused about what to write on a product demo page. In that case, you can always follow this simple structure like Lusha: a value-prop-driven headline, expectations from the demo, customer logos, and security measures. 

“Request a Demo” Page Best Practices for Product Marketers 

You probably already have a fair idea of the best practices to improve landing page conversion rate of your “Book a demo” page. Let us just take you through them one by one:

Request a demo page best practices

Opt for an Interactive Product Demo

Offer an engaging, hands-on experience of your software. Allow users to interact with key features, demonstrating how your product solves their pain points. Interactive demos create a memorable experience that resonates with the target audiences. 

An interactive product demo can work as a lead segmentation solution. Embed your interactive product demo within the homepage and let the prospects play around with it. If they show interest, they can schedule a custom product demo. Or in many cases, interactive product demos are sufficient for the prospects to decide and opt for a subscription plan straightaway. 

Need guidance on How to create an interactive product demo? Read our latest Blog.

Make the Page Copy Count

Craft compelling, concise copy that communicates the value of your product. Use language that speaks to product marketers' specific challenges and how your solution addresses them. Keep the tone fun and relatable, making it easy for visitors to understand your offering.

Request a demo page do's and don'ts

Add Social Proofs

Showcase testimonials, case studies, or logos of well-known customers that have benefited from your product. Prospects are more likely to trust your solution if they see that others in their industry have achieved success with it.

Pro Tip: Add video testimonials to add an edge over your competitors.

Add FAQs and Address Common Objections

Anticipate and address common questions and objections that your prospects might have. You can easily communicate with the sales team to make a list of these questions. This demonstrates your understanding of their concerns and helps build trust. Keep the answers concise and informative.

Use High-Quality Visuals

Incorporate visually appealing images and videos highlighting the product's user interface and functionality. Visuals help product marketers envision how your solution will fit into their workflow and make it more engaging.

Pro Tip: Adding a product screenshot, infographic, or brief product tutorial can help you attract your audiences’ attention.

Add a Simple Demo Request Form, Don't Overdo It

Keep the demo requesting form short and straightforward. Collect essential information, such as name, email, and company name. Long forms can deter prospects. Ensure the form is easy to locate on the page and conveys the value of scheduling a demo.

Improve your Chances of Conversion with an Interactive Product Demo 

We hope these “Request a demo” page examples and best practices work for you. But, as we mentioned, there is a simpler way to convert high-intent traffic into leads - use an interactive product demo software like Rivia

Here’s what this software has in store for product marketers: 

  • High website conversion potential with a personalized experience  
  • Achieving shorter B2B sales cycles 
  • Educating customers and attracting them to purchase your plans

Sounds too good to be true? Book a demo to find out!


Why is the demo request page a SaaS website best practice? 

A demo request page is a best practice for SaaS websites because it allows potential customers to experience the product firsthand, increasing their understanding and interest. 

Why do you need a SaaS demo landing page? 

A SaaS demo landing page is essential to showcase the product's features, benefits, and value proposition, enticing visitors to request a demo and convert into customers. 

What are the "must-have" fields in a demo request form? 

"Must-have" fields in a demo request form include name, email, company name, and phone number. Additional fields can be added based on the specific needs of the business. 

Why is “Book a demo” CTA a must for sales pages that convert? 

A "Book a demo" call-to-action is crucial for sales pages because it provides a clear and actionable step for potential customers to take, increasing conversions and driving sales.