Suppose a high-intent visitor lands on your website, scrolls through different pages to read your blogs, case studies, FAQs, and finally lands on the “Book a demo” page!
As a product marketer, what do you want them to do the most?
Let me guess: you want them to click that “Book a demo” button!
But how often does that happen?
According to Capterra, the website visitor-to-lead conversion rate is only 7%. And by “lead,” we mean the visitors who fill out the demo request form.
Conversion is at the top of every product marketer’s mind. While product marketers try out multiple ways to increase website conversion rate, they often miss out on optimizing the demo page.
This article will list some highly converting request demo page examples and best practices. So, let’s begin!
What is a “Request a Demo” Page?
A demo page typically focuses on generating more product demo requests. This page bridges the gap between just another website visitor and a high-intent lead interested in exploring your product by clicking the “Request a demo” CTA.
A typical “Request a demo” page looks like this:
The most common elements of a “Request a demo” page include:
But is that all? Not really. We can add more elements to this mage to increase its chances of conversion. More on this in the next sections.
Why does a “Request a Demo” Page Matter in SaaS?
You know what we feel? SaaS brands should focus more on interactive product demos. Interactive product demos are live product tours that empower customers and let them explore the product at their own pace.
That being said, “Book a demo” pages matter a LOT in the SaaS industry. Here’s why:
- Communicating Product Value: A demo page allows you to showcase the value and capabilities of your SaaS product firsthand. Seeing the product in action is often more convincing for potential customers than reading about it. They want to know how it can solve their pain points and improve their workflow.
- Convert visitors into leads: The "Request a Demo" page is a lead generation magnet. It encourages interested prospects to provide their contact information in exchange for a personalized product tour. This is a valuable opportunity for SaaS marketers to capture and nurture leads through the sales funnel.
- Collect data on high-intent prospects: Each demo request provides valuable data about potential customers. Your sales team can use this data for follow-ups, segmentation, and refining your marketing strategies. It enables you to understand your audience and their needs better.
- Increase the probability of conversion: Analyzing the performance of your "Request a Demo" page can help you refine your messaging, design, and user experience. This ongoing optimization can boost conversion rates, leading to more qualified leads and sales.
8 Request a Demo Page Examples from Top SaaS Brands
Hopefully, by now, you have a clear idea of WHY you should take good care of your “Request a demo” page.
Now, let’s get to some “Book a demo” page examples to show you how SaaS brands are doing this:
1. Pendo.io
SaaS onboarding tool Pendo has a concise and engaging “Request a demo” landing page that we liked.
Why is this page on our list?
2. InFeedo
Employee engagement platform InFeedo ranks second in our list of best “Book a demo” pages.
Why is this page on our list?
3. Leadfeeder
The next name on our list of best demo request pages is - Leadfeeder. This demo page stands out to us for its simplicity.
Why is this page on our list?
4. Hootsuite
Social media management platform Hootsuite’s product demo page is also something product marketers can look up to.
Why is this page on our list?
5. Lattice
People management platform Lattice capitalizes on clarity, which is why it has one of the best demo request pages.
Why is this page on our list?
6. Respond.io
We admire the comprehensive “Book a demo” page from Respond.io.
Why is this page on our list?
7. ActiveCampaign
Email marketing platform ActiveCampaign is also on our list of best demo request pages.
Why is this page on our list?
8. Lusha
B2B database software Lusha is the final name in our list of best demo request pages.
Why is this page on our list?
“Request a Demo” Page Best Practices for Product Marketers
You probably already have a fair idea of the best practices to improve landing page conversion rate of your “Book a demo” page. Let us just take you through them one by one:
.jpg)
Opt for an Interactive Product Demo
Offer an engaging, hands-on experience of your software. Allow users to interact with key features, demonstrating how your product solves their pain points. Interactive demos create a memorable experience that resonates with the target audiences.
An interactive product demo can work as a lead segmentation solution. Embed your interactive product demo within the homepage and let the prospects play around with it. If they show interest, they can schedule a custom product demo. Or in many cases, interactive product demos are sufficient for the prospects to decide and opt for a subscription plan straightaway.
Make the Page Copy Count
Craft compelling, concise copy that communicates the value of your product. Use language that speaks to product marketers' specific challenges and how your solution addresses them. Keep the tone fun and relatable, making it easy for visitors to understand your offering.
Add Social Proofs
Showcase testimonials, case studies, or logos of well-known customers that have benefited from your product. Prospects are more likely to trust your solution if they see that others in their industry have achieved success with it.
Add FAQs and Address Common Objections
Anticipate and address common questions and objections that your prospects might have. You can easily communicate with the sales team to make a list of these questions. This demonstrates your understanding of their concerns and helps build trust. Keep the answers concise and informative.
Use High-Quality Visuals
Incorporate visually appealing images and videos highlighting the product's user interface and functionality. Visuals help product marketers envision how your solution will fit into their workflow and make it more engaging.
Add a Simple Demo Request Form, Don't Overdo It
Keep the demo requesting form short and straightforward. Collect essential information, such as name, email, and company name. Long forms can deter prospects. Ensure the form is easy to locate on the page and conveys the value of scheduling a demo.
Improve your Chances of Conversion with an Interactive Product Demo
We hope these “Request a demo” page examples and best practices work for you. But, as we mentioned, there is a simpler way to convert high-intent traffic into leads - use an interactive product demo software like Rivia.
Here’s what this software has in store for product marketers:
Sounds too good to be true? Book a demo to find out!
FAQs
Why is the demo request page a SaaS website best practice?
A demo request page is a best practice for SaaS websites because it allows potential customers to experience the product firsthand, increasing their understanding and interest.
Why do you need a SaaS demo landing page?
A SaaS demo landing page is essential to showcase the product's features, benefits, and value proposition, enticing visitors to request a demo and convert into customers.
What are the "must-have" fields in a demo request form?
"Must-have" fields in a demo request form include name, email, company name, and phone number. Additional fields can be added based on the specific needs of the business.
Why is “Book a demo” CTA a must for sales pages that convert?
A "Book a demo" call-to-action is crucial for sales pages because it provides a clear and actionable step for potential customers to take, increasing conversions and driving sales.