If you are here, you probably have a rough idea about interactive product demos. 

But you have no idea what an interactive demo looks like or how it differs from regular product demos. 

But you know that interactive product demos will make much noise in 2024. Especially when 88% of surveyed customers have agreed that interactive product demonstrations influence their purchase decisions. 

This article will briefly explain interactive demos, how they differ from regular product demos, and some of the best software demo video examples to get you started. 

What is an Interactive Product Demo? 

An interactive product demo is a way to showcase a product or service using interactive videos that engage and involve the users. It allows the user to experience the product's features and benefits firsthand rather than just reading or watching about them.

For example, let's say you have a new mobile app that helps people learn languages. Users could try out: 

• The app's different language lessons are in an interactive product demo, where you can practice speaking and receive instant feedback. 
• They could also explore the app's interface, access additional resources, and ask questions through a chatbot.

Overall, interactive product demos enhance the customer's understanding and engagement with a product, helping them make informed purchasing decisions. 

How is an Interactive Product Demo different than a Regular Product Demo? 

The biggest difference between an interactive product demo and a regular product demo is that - an interactive demo actively involves the user in the experience, allowing the users to interact with the product without a sales or customer success professional trying to spoon-feed them the product features (and failing miserably in most cases). 

Here are some key differences:

• User Engagement: Interactive product demos engage users deeper by allowing them to participate actively in the demonstration. This includes trying out different product features and exploring different use cases. Sales reps and product marketers lead a regular product demo, with users asking occasional questions. 

• Personalized experience: An interactive demo software allows users to personalize their experience based on their needs and interests. They can choose which features to explore, adjust settings, and interact with the product in a way that is most relevant to them. Regular demos have minimum to zero personalization options; users only get access to personalized features once they sign up. 

• Real-time Feedback: Interactive demos often provide immediate feedback to users, allowing them to see the results of their actions in real-time. This helps users understand how the product works and how it can benefit them. For regular product demos, there is no room for real-time feedback. You only experience it after you sign up. 

Let’s get an overview of demo presentation examples from leading SaaS brands. 

8 Best Interactive Product Demo Examples from Leading SaaS Businesses 

Want to know what an interactive product demo looks like? 

Here, we list the eight best interactive product demo examples, what we liked the best, and the key takeaways. 

1. Bigin by Zoho

What we liked about this interactive product demo? 

• The positioning of this interactive demo is excellent. It is right on the homepage, and every time a new user visits the website, there is no way they will miss out on it. 

• Zoho has kept the demo crisp and short. an interactive product demo mistake many brands make is - that they tend to merge all product features within the demo, making it unnecessarily long. For a new user residing in the awareness stage of your sales funnel, a short, interactive demo with a brief product overview is sufficient, and Zoho does just that.  

• It is one of those demo presentation examples, based on descriptive data. This gives us an idea of what factors this software tracks for your website. It is commendable that the demo doesn’t just include flat numbers that are hard to interpret as the underlying meaning. 

2. Kroolo 

‍What we liked about this interactive product demo? 

• We like how Kroolo has a dedicated section for interactive product demos. Kroolo is an AI-driven project management software with six distinct features. Once you go to the demo page, you will get product tours for each feature. This positioning is a great strategy to convert audiences who are considering a purchase and looking to explore if the product is convenient for them. 

• We love how beautiful Kroolo’s demo presentation examples  are. Whether it is the color, the interface, or the fonts, the demos complement Kroolo’s branding in every possible way. Additionally, the flow of the interactive demos is perfect for understanding how to leverage Kroolo’s features.

3. Mercury

What we liked about this interactive product demo? 

• One of the first reasons we picked this interactive product demo example is its positioning. As soon as you reach the Mercury homepage, you’ll find the link to the interactive demo. You have to click on it as it takes you to the new demo page. 

• Another great thing about this interactive demo example is that it is not just a compilation of screenshots. It replicates Mercury’s product and allows you to play with different features and elements. It doesn’t feel like a demo environment at all, giving the prospects the product's true essence. Which is all they look for before signing up for a product.  

• Mercury also allows you to customize the interactive product demo based on your data. Potential customers want to explore any tool with their data, and Mercury's customization feature indeed gives it a competitive edge. 

4. Clay

What we liked about this interactive product demo? 

• Clay has a dedicated template section on their website, and each template focuses on distinct use cases. The interactive demos are carefully placed on each template page so potential users can know how to leverage these templates. 

• Clay has broken down its entire interactive demo in multiple use-case centric demos instead of creating a long live demo. While all prospects may not understand Clay’s product and its features straightaway, they will surely find these use cases relevant. 

• We picked Clay’s demo as an interactive demo example is because of its simplicity. The demo is not unnecessarily long and dives into the core features of the templates right away.

5. Pump

‍What we liked about this interactive product demo?  ‍

• Pump places this interactive demo in the feature pages with a clear CTA “Try our interactive demo”. This is another solid example of converting prospects in the consideration and decision-making stage. These people already know about Pump and want to learn more about the feature. 

• There is an excellent connection between the content on the feature page and the benefits showcased through the interactive demo. It is commendable that Pump doesn’t overwhelm the prospects with information overload and gives them the breathing space to navigate through different product features so that they get comfortable. 

• Since it is an HTML demo, users can scroll through to notice different functionalities, invite other users through emails, add new accounts, and experience several other features to decide whether this product will add value to their lives. 

6. Topmate

What we liked about this interactive product demo? 

• Our next interactive product demo example is from Topmate. What we love about this one is it is ungated. That means, anboody and everybody has access to this and you don’t have to submit a lot of details to get a glimpse of the product. 

• The interactive demo is not one of those long and never ending ones. It has only 11 steps and potential or existing users are likely to watch it till the end without getting bored. 

• Finally, this interactive demo example is all about Topmate’s core service - helping creators understand how they can get listed and get paid through Topmate. This interactive product demo doesn’t talk about best features of the product but what it actually does.

7. Explo

What we liked about this interactive product demo? 

• Explo’s product demonstration examples are embedded right in the hero section of the homepage. Ignoring is not an option. 

• The interactive demo focuses on two central features - Explo’s dashboard and reporting. While Explo offers two add-ons, the interactive demo is kept simple, and no data overload might cause information overload. 

• The featured datasets are self-explanatory, and once we assessed the interactive demo from a first-time user’s shoe, the datasets seemed easily comprehendible. Additionally, the interactive demo correctly uses charts and graphs to explain the granularity of Explo’s dashboard.

8. SparkLayer

What we liked about this interactive product demo? 

• The final interactive demo example on our list is SparkLayer and the first thing that catches our attention is its smart positioning. The interactive demo is placed right at the homepage of the website and you don’t have to shift to another page to watch it. 

• SparkLayer’s interactive demo is target persona centered. They have two major ICPs - B2B customers and Sales agents and they ask you to pick the most suitable persona for your use case before you get a glimpse of the product. This is again a smart strategy because prospects will see only what is relevant to them. Irrelevant content may result in information overload and even high-intent prospects might leave the interactive demo mid-way. 

• The navigation of SparkLayer’s interactive demo is highly user-friendly. It moves in a particular flow and allows you to change your persona at any given point. If you want to create similar interactive demos that follow a dedicated flow, try Rivia’s “Flow” feature that allows you to create interactive demos in a perfect sequence. 

Want to Create Interactive Demos? 

We hope that by now, concepts like “what is interactive product demo” and “interactive product demo vs. regular product demo” - are clear. 

The next step would be to create an interactive product demo of your choice, that communicates your product and its core benefits properly to the prospects. 

Here’s how you can create interactive product demos in less than a minute: 

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Want to explore this further? -- Schedule a demo with Rivia. 

FAQs 

What are interactive demo examples?

Interactive demo examples are demonstrations or simulations that allow users to actively engage with a product or service. They provide an immersive experience where users can interact with various features, functionalities, and interfaces. These demos often showcase the core capabilities of a product and enable users to explore its potential benefits.

Why are interactive demo examples important?

Interactive demo examples play a crucial role in conveying the value and effectiveness of a product or service. They enable users to experience firsthand how a product works, its unique features, and its potential benefits. By engaging users in a dynamic and interactive way, these demos can effectively communicate complex concepts, demonstrate key functionalities, and highlight the competitive advantages of a product. 

How can interactive demo examples benefit businesses?

Interactive demo examples can boost customer engagement, improve understanding of products, increase conversion rates, and build trust by allowing users to experience the value and functionality of a product firsthand.