Imagine this: you are a SaaS product marketer, and you are working hard day and night to boost your website’s conversion rate.
The challenges you are facing are:
❌ You are getting high traffic but zero conversion. Your prospects are reaching your website, checking out different pages, and drifting apart.
❌ The prospects scheduling a demo with your sales team are not getting converted because the product demos your sales team conducts are often half-baked and don’t talk about real problems target users face.
How do you generally solve these challenges?
One solution is to use interactive product demo software like Storylane.
Storylane empowers SaaS marketing and sales teams to create tailored product demos.
While this is a popular tool, it is heavy on the pocket. Additionally, users often complain about struggling with insufficient analytics, difficult HTML setup, and lack of personalization, among others.
If you are already using Storylane and struggling with these challenges or planning to get an alternative interactive product demo software, settle in!
This article will cover the common cons of Storylane and the best Storylane alternatives for SaaS product marketing teams.
Storylane vs. Storylane Alternatives - At a Quick Glance
Why Search for an Alternative to Storylane in the First Place?
You might as well think why I am writing this article because Storylane is a perfectly good product. However, some of the latest G2 reviews have pointed out otherwise:
1. Inability to create mobile-friendly, interactive demos
You cannot create mobile-friendly product demos with Storylane. Additionally, the product demos created with this tool are not entirely interactive.
2. No zoom option
It becomes challenging to create a product demo without the zoom effect. Without this feature, the final version of the product demo doesn’t add much value to the users. However, with Storylane, the Zoom option is unavailable.
3. Poor integration:
While Storylane offers several integration options, some users demand more integration and existing integrations with deeper use cases to fit in with existing workflows.
4. Limited customization
Some users explain that Storylane’s customization abilities are limited, and adding brand-specific features like customizing loaders, modal design, tooltip design are not possible.
Top 5 Storylane Alternatives to Watch Out For
Now that you know the significant challenges associated with using Storylane, here are the top interactive product demo solutions that address these challenges for SaaS businesses.
Rivia is an interactive product demo platform made by and for SaaS product marketing, demand generation, and growth teams. This no-code platform is easy to use, has a simple UI, and doesn’t require sound technical knowledge. With only three steps - capture, edit, and publish, marketers can create self-guided product demos within minutes.
Multiple demo formats
At present, Storylane creates only two product demos - screenshot based and HTML captures, whereas Rivia creates three different types of product demos - screenshot videos, HTML captures, and playground demos.
With Rivia, it becomes easier for marketers to catch the real essence of a product in the most convenient way possible so that potential users can explore your product at their own pace before signing up.
Mobile-friendly product demos with high-loading speed
Statistica shows that over 60% of the global internet population uses mobile for online browsing. That means that a significant percentage of your website visitors will also use their smartphones to navigate your website. However, except Rivia, none of the brands in this list currently offer mobile-friendly product demos.
Additionally, Rivia’s product demos come with the fastest loading speed and ensure you don’t lose high-intent customers or compromise your search engine ranking potential.
Intuitive dashboard and advanced analytics
Rivia’s comprehensive analytics keep it ahead of Storylane. Within its intuitive dashboard, you can track key product demo metrics like - the number of demos created within a timeframe, unique views, average time spent on demos, etc.
Rivia’s product demos assist with customer segmentation as its comprehensive dashboard provides critical insights into demo types, date of creation, time spent on each demo, name of the lead, and so on.
Advanced HTML Edits available
Marketers and sales professionals need to edit the product demo content multiple times based on the target audiences' pain points. Rivia empowers you to make these edits happen in the most advanced way possible. Rivia’s HTML edits support changing graphs, numbers, icons, and fonts as easily as possible. This is another unique feature you won’t find in other tools listed here.
Pros and Cons
Rivia integrates with 50+ applications, including Slack, HubSpot, Close, Salesforce, Outreach, and so on.
- Starter Plan - $40/month
- Growth Plan - Contact sales
- Enterprise Plan - Contact sales
The next name on our list of alternatives to Storylane is Walnut.io. Walnut is a top choice for sales teams to create interactive product walkthroughs for SaaS brands.
- Capture the key benefits of your products, personalize as needed, and create product demos within seconds to scale faster.
- Walnut integrates with tools like Slack, OpenAI, Gmail, HubSpot, etc., for faster product demo creation.
- With Walnut you can analyze all product demos in a single library so that your sales team can access them at all times.
Starts at $500 per month.
Reprise is another popular Storylane alternative for creating easy, reliable product stories. It is a go-to tool for sales and marketing teams to create remarkable customer experience. Reprise claims to increase the average website conversion rate by 60% with interactive demos created for its customers.
- Reprise helps product teams create personalized demos to enhance the pre-sales experience with advanced editing features.
- Sales teams build an efficient process and deliver product demos faster without compromising quality.
- This tool can be the foundation of your in-house product-led marketing strategy.
Available on request.
Navattic is an alternative to Storylane for creating interactive product demos. This tool helps marketing and sales teams to leverage product-led growth by capturing all essential features of your product.
- Navattic seamlessly integrates with your existing tech stack, like HubSpot, Marketo, Google Analytics, etc., to create a compelling demo creation experience.
- Replace static screenshots on your website with self-guided product demos to empower potential users.
- With Navattic, you can create an efficient first impression for your products to get noticed easily.
- Base - $500 per month
- Growth - $1000 per month
The final name on our list of Storylane alternatives is DemoStack. Demostack helps SaaS brands create compelling interactive demos to showcase the remarkable features of your product.
- DemoStack leverages the art of storytelling to create tailored product walkthroughs
- You can create interactive product demos in only three easy steps - Copy and paste the URL to the product, personalize, and deliver a winning demo.
- Sales - $15000 per month
- Marketing - $15000 per month
- Elite - Available on request
We hope these Storylane alternatives will help you decide on picking up your next interactive product demo tool. However, it all boils down to which tool suits your requirements the most.
Select a tool that simplifies your marketing team’s jobs and assists you in creating an unparalleled customer experience.
To explore Rivia, Schedule a demo!